Community leaders and film enthusiasts had opportunity to view “One Day,” the documentary that Steelcase commissioned for its 100th anniversary, and meet its director Daniel Junge at a special event on last night at the Urban Institute for Contemporary Arts (UICA) in Grand Rapids, Mich. “One Day” presents views of the future as seen through the eyes of 10-year-olds in six countries around the world. Junge’s 2012 Oscar-winning film “Saving Face” about acid-burn victims in Pakistan was also shown. The event was co-sponsored with Genesis, Inc., our creative partner in the 100-year anniversary initiative, as a fundraiser for the UICA.
Nancy Hickey, Steelcase chief administrative officer was on hand to open the evening and invite the audience to join the dialog – in person and online via the Steelcase Facebook page. During lively conversation after seeing “One Day,” audience members described it as “incredibly inspirational,” “provocative” and “unexpected, mind-changing.”
“As Steelcase contemplated its 100th anniversary, we wanted to do something that we believed was characteristic of the company through its 100 years, and that was to optimistically look to the future, knowing that things would change and wanting to be part of that change,” Nancy Hickey explained .
“One Day” is 17 minutes long and available online for public viewing here. It’s been seen by Steelcase’s employees around the world and will be shown at other Steelcase-sponsored events this year.
You can also make your mark on the world ‘dream map’ at www.facebook.com/steelcase .