100个思想

来自世界各地

William McDonough

Founder and Partner,
William McDonough + Partners

Charlottesville, United States

We don’t just eat the apple. We grow a tree that will feed generations to come.

In 100 years we will create marvelously creative places where we can celebrate the positive intentions. We can celebrate the abundance of resources. We can find ways to promulgate continuous use cycles, rather than closed loops. We can all celebrate our resourceful world as one not of limits but of generosity and abundance. And we’ll have the same thing with our intelligence. We get to be resourceful people, appreciating solar income and materials and people optimizing our time and relationships, manipulating the currency of day to day flows into capital formation. We don’t just eat the apple. We grow a tree that will feed generations to come.
We need to do the work of 100 years and celebrate the abundance of the planet. And then take a look back 900 years to the wisdom of the poet and philosopher Hildegard of Bingen: “Glance at the sun. See the moon and the stars. Gaze at the beauty of earth’s greenings. Now, think.”

William McDonough Bio:

William McDonough, FAIA, Int. FRIBA is a designer, thought leader, and co-creator, with Michael Braungart, of the Cradle to Cradle approach to design. He advises top leaders in all sectors including venture capital, government policy, city and building design, product manufacturing, industrial systems, economic systems and new business models, energy and water systems, and material re-utilization in biological or technical cycles. In 1996, he became the only individual to receive the Presidential Award for Sustainable Development. In 2003, he received the Presidential Green Chemistry Challenge Award. In 2004, he received the U.S. National Design Award. He was named a “Hero of the Planet” by Time magazine with a citation that included this assessment: “His utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.”